We believe that digital interventions can lead to significant business outcomes for any organization. We combine the art of marketing and the science of digital to grow the business of brands.
We bring your advertising channels and CRM systems together. Our technologies help you curate better content. We help you listen to the buzz and draw AI/ML-powered insights from unstructured data. All of this to amplify outcomes for the same spending and human effort.
We apply some of the best customer intelligence and automation tools to our B2B marketing methods. Our basic assumption is that the B2B audience is time-staved and prefers to consume content discretely. Meetings with potential partners or suppliers come in only when they have done their research and are convinced about the chances of a positive outcome. Our B2B content team has helped author high-impact articles, case studies, whitepapers, and B2B adverts, positively impacting the perception of several enterprises and SMB brands.
Great content marketing starts from a well-rounded content strategy. We start from what is the brands’ essence, who is the target audience and where are they likely to consume content published by your brand. Further, we assess the right frequency of communication depending on the category, the form of content, the share of voice required for the brand on digital mediums. All of these are also weighed against the budget at disposal.
Realizing that content creation can be continually improved, our team relies on analytics to check the content types are doing well versus others and fine-tunes the content mix on all platforms being used.
Our approach involves performing a thorough SEO audit of your website to understand what the issues could be. This is done by our SEO team using some of the leading SEO tools. The audit combines technical errors as well as content deficiencies. The technical issues include issues such as 404 errors, issues with tags, and structural data issues amongst others.
The audit results and ideas from our team are used to create a roadmap to improve search engine optimization ranks. Typically, we might make a 6 month to 1 year of intervention to make a long-lasting SEO impact for your website.