Difference between In-house vs. agency outsource marketing
In-house marketing relies on an internal marketing team, which your company maintains, to market your business. In comparison, agency marketing uses an external or outsourced marketing team, which you pay to use, to market your business.
Which one is better? Let’s see
| IN-HOUSE VS. AGENCY | PROS | CONS | COST |
| In-house | Brand Familiarity Accessibility Focus Control | Difficult to hire specialist Employee Cost Software/ Tools Cost Capabilities | 30-40 Lacs/ Year |
| Outsource | Expertise Capabilities Softwares/ Tools Scalable Less Cost | Location Multiple Clients | Rs. 6-12 Lacs/ year |
In-house Marketing
Pros.
Below are some of the pros of in-house marketing for your real estate business.
Brand Familiarity
When you work with In-house team, they know what your brand is about and what image of your brand you want to showcase in the market.
Accessible
Just walk out to the table of your team members and have a discussion with them in real time.
Focus
In-house teams will focus 100% in your business and on the other hand agencies will have to work with different- different clients.
Control
You have the control on your employees to ask what and when to do.
Cons.
Sad truth is when there are pros., there are some cons. as well. Let’s see what are those.
Difficult to hire
It took time to hire a specialist because most of the marketers believe that their growth will be stopped if they join any in-house marketing team.
Employee Cost
Hiring a specialist will cost you a lot and to retain the specialists you have to spend much more.
Software/ Tools Cost
The tools required to automate and fast up your marketing will cost you alot so you won’t be able to buy all the required tools. On the other hand agencies have many more clients which decreases the software costs for them.
Capabilities
If we talk about the capabilities of the in-house team, you will find that the outsourcing team will always win because they face more and new challenges daily because they are working with many clients so they get more exposure and they are very up to date with the advancements.
Cost
The cost to hire specialists and to give them incentives will cost you much more then you think. All the expenses will easily cross 30 Lacs/ month.
Outsource Agency
Pros
There are many advantages of hiring an digital marketing agency to marketing your real estate business. Some of them are below.
Expertise
As you know that they work with more clients, face more challenges, learn new things and there is a competition between the experts to perform better and get the results. So, that is why you will find more experts here.
Capabilities
Because of facing more challenges with so many clients and having more experience, you will find more capable professionals in an agency rather than your own team.
Softwares/ Tools
As you know that there are so many tools required to speed up the marketing work, to manage, to analyse and to execute the strategy perfectly. Marketing agencies buy all the tools because they use the same tool for all the agencies hence it costs them very less than your own team.
Less Cost
Hiring a marketing agency will cost you really very less than hiring a team for your real estate marketing. You will be charged around Rs. 6-12 Lakhs/ year to manage your marketing. On the other hand it can cross Rs. 40 lakhs easily if you hire a good experienced team.
Cons
Location
A small con of a marketing agency is their location. Maybe these guys are far away from you. Sometimes it creates communication gaps and hence your priority work can be delayed because you are not the only one whom they are working with.
Multiple Clients
Your work can be delayed sometimes because you are not the only one client whom they are working with.
Conclusion
Till now you must have understood that there are many factors to consider before hiring an in house real estate marketing team and hiring a real estate digital marketing agency. By understanding all the points I can say that you can try both because both have their own advantages and disadvantages. Later on you can continue your journey with the one who suits you best.
To help you more you can find out the list of best real estate marketing agencies here.
