The Indian Real Estate market has grown exponentially in the past few years, generating outstanding opportunities for real estate leads in the market. But one can’t get leads just by being in the market, we have to adopt an impactful marketing strategy to get out of the realm.
There is no doubt that in the current digital era, online marketing is at the peak but we can’t ignore the fact that the Indian Real estate market is still highly dependent on traditional advertising methods.
In the current time to get ahead of the competition, it is highly important to fabricate a plan which is a perfect mixture of digital techniques and traditional marketing. Hence, we need a combination of direct(offline) and indirect(online) marketing to build our brand and increase the customer base.
Offline Marketing For Indian Real Estate
Despite online marketing is in the trend for providing convenient ways of business promotion, offline marketing is never out of trend for the Indian real estate market.
Even though the current market has a very short attention span, we can’t ignore print ads as easily as digital ads. The old-school direct marketing techniques like cold calling, flyers, print media, word of mouth marketing, etc are highly efficient ways of marketing, especially for the Indian Real Estate Market.
Best marketing practices change from business to business but offline marketing can be cost-effective and highly beneficial for a competitive local market like Indian Real estate.
Types of Offline(Direct) Marketing
Here are some of the best tried and tested Offline marketing techniques for your real estate business-
1. Strong Local Networking
Networking is essential for each and every business and it plays a vital role in the real estate market. One can not simply walk up to someone and sell a property.
A strong local network can help you build your business and eventually qualified leads. There are several ways by which you can build your network like- Participating in meetings with experienced people in your local area, Connect with industry experts, join Real estate groups and communities, etc.
2. Referral Marketing
Referrals are one of the strongest lead generation methods for the real estate business. Local agents receive over 60%of their business through referrals. Referrals give maximum conversion rates because of the trust factor involved especially in India.
You can advocate referral marketing by offering a discount to clients for referrals, offer special services for past clients, etc, but most importantly, serve your first-time clients with your best services so that their satisfaction becomes your ultimate source of referrals.
3. SMS Marketing
Text messaging is so outdated, isn’t it?
Text messaging might sounds irrelevant in the digital world of instant messaging. But the digital world is also overflowing and overcrowded, where SMS marketing still stands out with its personalized touch.
And it is one of the best ways of marketing for the local targeting, as you can target a highly accurate audience. SMS is also a great way of building engagement with your audience. Another benefit of Text messaging is that it is very less likely to get spammed and is very cost-effective.
4. Print Media
Advertising through Print Media refers to Physically printed media which includes Newspapers, magazines, posters and billboards, and direct mail.
The biggest benefit of print media is, that it is highly engaging and provides highly flexible advertisement options. Along with that Printed ads gives the opportunity to target different natures of readership with highly cost-effective results.
Online Marketing For Indian Real Estate
Are you aware of the fact that Real estate-related searches on Google.com have grown 253% over the past 4 years? India has over 70 crores of active internet users, which is 40% of the population.
As the interest of the target audience has changed, the smart choice is to change our marketing strategies along with that to keep up with the times.
Online marketing involves targeting the audience through some form of the online medium. Online marketing is the best method to leverage web-based channels to spread a message about your company’s brand, products, or services to your potential customers. It includes advertisement through social media, email marketing, search engine optimization, Google AdWords, etc.
Types of Online Marketing
Here are some Online Marketing techniques for your business-
1. Email Marketing
3 out of 4 people are using email and that makes 75% of the audience. Email marketing plays an important role in building a relationship with leads, prospects, and even current and past customers. It gives you an upper hand of being able to directly communicate with your leads at their convenience making it a top lead generation and conversion channel.
An email campaign with engaging content and a clear call-to-action (CTA) can help draw real estate customers to your website.
2. Pay per Click Advertisement
When it comes to grabbing the attention of your leads online, there is no competition with PPC advertising. PPC advertising yields fast results with high accuracy of the return. With PPC advertising you can spend as much or as little as you want according to your budget and goals, making it ideal for small and big businesses alike.
3. Search engine optimization
SEO is the process of generating organic and authentic traffic on your website through search engines. If optimized and boosted correctly, your websites can do wonders for your real estate business and can generate highly business-qualified leads. Your website is used for highlighting your services and blogs are used to provide the best information to your visitors for generating leads.
4. Social Media Platforms
Investment in online marketing on social media is up by 40% compared to last year. Social media platforms are not only exciting but also influential, especially when it helps you to attract relevant leads for your business.
You can use platforms like Facebook, Twitter, Instagram, Pinterest, and LinkedIn for engaging relationships with your existing customers who can promote your business through word of mouth.
For more information on lead generation platforms read Top Lead Generation Channels for Indian Real Estate.
Want to know Best Marketing Strategy for your Business?
Online Marketing Vs Offline Marketing
|Features||Online Marketing||Offline Marketing|
|Audience||India has over 70 crores of active internet users||The newspaper had the highest readership of 6.8 crores readers across the country|
|Global Reach||Digital Campaignsenable us to reach a global audience.||Offline campaigns are limited in local areas only.|
|Audience Engagement||Online platforms are highly engaging, enabling a two-way conversation, building trust among brand and audience.||It’s very time and effort consuming to reach out to the brand through offline advertisement|
|Retargeting||Highly targeted and data-based campaigns are executed through online platforms.||It’s impossible to segregate an audience in offline marketing.|
|ROI||Online marketing enables us to create measurable, data-driven campaigns which result in high ROI,||There is no way of intent-based targeting hence campaigns are costly and can not be measured.|
Both offline and online mediums have their pros and cons. So using the perfect combination of both the mediums and creating a marketing strategy by leveraging both can help your real estate business will make your brand stand out and will also generate highly qualified leads.
For more information on Real Estate Marketing Contact us.